Yummy Malaysiana: The Launch of Fahrenheit 88, Bukit Bintang

The Launch of Fahrenheit 88, Bukit Bintang

from thenomadGourmand by rebeccasaw

Yesterday was the soft launch of Fahrenheit 88, Bukit Bintang. The most FAQ by everyone was “What about Uniqlo??“, which is one of the anchor tenants here in Fahrenheit 88, (the other being Signature IT ) but that is scheduled to be opened only in November 2010.

But no worries, Fahrenheit is still worth checking out if you are within the vicinity. After all, isn’t the above a far cry and a tremendous improvement from the dilapidated facade of KL Plaza?

Below: Dato’ Lee Tuck Fook, Director of Makna Mujur Sdn Bhd (L) & Datin Cindy Lim, Deputy Chairman of Kuala Lumpur Pavilion Sdn Bhd (R) celebrating fahrenheit88′s soft opening.

Inside, striking models in retro, bright outfits provided the best backdrop for photo opportunity, both for the media & visitors alike.

Even I couldn’t resist! ;-)

Only 5 floors, with a very straightforward & functional layout.

The media Q & A was at LG2, Celcius Restaurant.

The outlet actually opens out to face Jalan Walter Granier, and efforts were taken to beautify the surroundings, which is a smart thing to do, considering the area.

Brunch was served..

…followed by a familiarisation tour of the mall. I love lights & airiness hence this new & sleek facade had my approval immediately. The glass “dome” allows natural sky light to illuminate the concourse.

One of the F & B outlets that is really NEW (in KL) is Midori Japanese Steamboat & Buffet restaurant. I wanted to make a reservation for tomorrow & googled for info. Apparently there is a similarly named Jap restaurant in Putrajaya Marriot so I called but subsequently found out that they are not the same. I guess I will just drop in tomorrow & hope for the best, since Twitter @fahrenheit88 wasn’t much of a help when I tweeted it for the number.

Marutama Ra men is one of Singapore’s reputable ramen restaurants, based from what I have read from Sg food blogs. Well, there’s only one way to find out ;-) .

And of course this would catch my eye. Cream & Fudge Factory! I hope they open SOON, and I meant really SOON.

What else is new, you ask?

Hhmmm, other than UNIQLO….? Fahrenheit 88 is targeted at vibrant, creative & stylish urban crowd between 15 – 30 years (meaning people like us who are constantly in need of entertainment & distraction) who are drawn to the hippest fashion, in-vogue tech gadgets, and the trendiest F & B outlets.

Unlike its sister mall, Pavilion KL (yes, it is managed by the same company), Fahrenheit 88 target market is slanted towards the mid-range income group individuals, who looks for value propositions for the products & services they acquire. Also, it claims to have a number of distinctive shops whose merchandise offers unique & one of its kind items.