The Federal Trade Commission announced yesterday which it has filed a complaint against POM Wonderful for false advertising. From a FTC:
As partial of a ongoing efforts to uncover over-hyped illness claims in food advertising, a Federal Trade Commission has released an administrative complaint charging a makers of POM Wonderful 100% Pomegranate Juice as well as POMx supplements with creation fake as well as unsubstantiated claims which their products will prevent or treat heart disease, prostate cancer, as well as erectile dysfunction.
The FTC complaint charges which POM Wonderful LLC, sister house Roll International Corp., as well as principals Stewart Resnick, Lynda Resnick, as well as Matthew Tupper violated federal law by creation false mildew prevention as well as treatment claims. The ads in question appeared in inhabitant publications such as Parade, Fitness, The New York Times, as well as Prevention magazines; upon Internet sites such as pomtruth.com, pomwonderful.com, as well as pompills.com; upon bus stops as well as billboards; in newsletters to customers; as well as upon tags trustworthy to a product. read more
POM boasts having outlayed over $30 Million upon dozens of studies which infer their products superior antioxidant properties. The FTC does not appear impressed.
In an almost immediate response to a FTCs allegations, POM said:
POM Wonderful essentially disagrees with a FTC as well as believes which a commissions allegations against POM have been utterly unwarranted.
Pomegranates have been food highly nutritious produce, designed by nature itself. Because POM products might in fact offer a guarantee of improved health, we believe it is critical to share a research formula as they turn available. This is generally loyal since a products do not lift a risks compared with c! urative drugs. Its a shame which a supervision is unable to understand this fundamental distinction, as well as instead is wasting taxpayer resources to plague a pomegranate.
We do not make claims which a products action as drugs. What we do, rather, is communicate, through advertising, a promising scholarship relating to pomegranates. Consumers as well as their illness providers have a right to know about this research as well as a results.
What we need to know:
We wrote about POM earlier this year. It is one of a favorite juice treats, enjoyed any once in a whilst for a extraordinary blend of spicy as well as sweet. And yes, a fact which it is 100% pomegranate juice as well as not some fizzy cocktail does play into account.
However, lets not child ourselves a intensity illness benefits of a every day does of POM have been overshadowed by a seventeen tsp of sugarine in any personal expenditure bottle. Much improved to eat a genuine deal, messy squirting red seeds as well as all.
As we probably know, all fruits as well as vegetables have been good for you. Pomegranate included. But fruit juice is a different story. It loses most of a nutritional potency of a strange fruit, generally a fiber. What it does benefit is a very concentrated sip of sugar.
What to do during a supermarket:
As treats go, POM is great. But for every day consumption, save your income as well as select tap water.
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