Bon Apptit, Banana Republic create frocks to go with food

The magazine and US retailer have teamed up to create a Desk to Dinner fashion collection.

SAN FRANCISCO, July 5 Clothing retailer Banana Republic is teaming up with food magazine Bon Apptit to promote a new collection thats supposed to be versatile enough for both the office and an after-work dinner at a chic restaurant.

An advertising campaign for the collaboration dubbed Desk to Dinner will hit North American markets hard over the next few weeks, with local chefs from restaurants in cities like Chicago, Houston and Miami making appearances in stores and social media sites created to engage consumers, reports The New York Times.

In a Desk to Dinner section of the clothing brands website, which goes live next Monday, editors of Bon Apptit will post restaurant reviews that will be linked to online reservation site OpenTable.

Bon Apptits interest in fashion comes as no surprise given that editor-in-chief Adam Rapoport comes from the sartorial world. Before heading the foodie publication last year, Rapoport was GQ magazines style editor.

It is not the first foodie collaboration the clothing retailer has undertaken. Last Christmas, Banana Republic teamed up with California winery Clos du Bois to create limited edition holiday bottles for women, with hand-sketched labels of cocktail dresses and sweeping frocks.

In high fashion, designers Tsumori Chisato and Christian Louboutin have lent their artistry to macaron boutique and tea salon Ladure in France. AFP/Relaxnews

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