2011 Tai Thong Mooncakes

Golden Honey Grapefruit with Pineapple

I mustadmit I get totally confused with the multitude of mooncake varieties. Everyyear, new ones emerge that reflect the current trends, kinda like the latestParis fashions. Some flavour pairings are so outlandish that my brain cantcompute their compability until I taste how the flavours work together. Despitedoing so many mooncake tastings for the past few years, I confess I neverventured for a taste of the Tai Thong varieties.



Grapefruit version has a pineapple jam filling


After tasting my first batch of their baked skin mooncakes, I admitI should have looked a bit closer at this established restaurant backed with 20years of mooncake experience. All the baked varieties have soft supple skinspaired with interesting flavours thework of Chef Yiu Weng Keung. I didnt manage to sample their snowskin varietiesbut I understand Tai Thong uses imported flour from Hong Kong to get the softtexture for the mooncake. Unlike other places, their snowskin mooncakes alsogoes through a steaming process to prevent any bacteria growth. Emphasis hasalso been placed on the production of the mooncakes using stringent qualitycontrols and manufacturing techniques that are in compliance with HACCP foodregulations. The traditional delight is preservative-free with no addedartificial colourings and flavourings. Certified halal by Jakim, theyre goodfor Raya g! ifts.



Four seasons aluminium boxes


This years theme focuses on thefour seasons (spring, summer, autumn, winter) from its packaging to the differentflavours. The four-piece mooncake boxesall depict a whimsical drawing showing a different Mid-Autumn festivity sceneand comes in four colours. When assembled together, it forms a distinct pattern.Made from aluminium, these collectible boxes can be recycled into storagecontainers or even gift boxes. Two-piece boxes are also available. Also onoffer is their corporate box for six assorted flavours together with threeinstant birds nest drinks.



snowy white lotus with sesame and custard


Always the pioneers in the market in terms of innovative flavours, this yearTai Thong introduces five flavours four baked and one snowskin. The Wholesomewheatgrass with single yolk represents Spring, a green tinged mooncake withgrassy flavours that goes well with the salty edge attributed from the saltedegg yolk. For those who like a tangy hit to their mooncakes, the summer themeof Golden honey grapefruit with pineapple is ideal. The grapefruit taste givesit an overall tanginess that undercuts the sweet taste of the lotus paste. Iespecially liked the pineapple centre since Im a big lover of that fruit. Forautumn, the Savoury white lotus with the shrimp sambal centre is definitely anacquired unique taste with the pungent dried shrimps aro! ma. Leav ing the lastfor the best is my all-time favourite, theSnowy white lotus with sesame and custard for winter. This mooncake skinhas an alluring aroma of Chinese almond that pairs well with the black sesameand the creamy custard centre to give an irrestible combination.

















Rounding up their new varieties is the snowskin chocolate yoghurtwith cranberry bits. These new varieties join other best-selling flavours suchas Lotus Paste Double Yolks, Red Bean Paste, Low Sugar White Lotus, JadeCustard, Snow Skin Yam Paste Single Yolk, Snow Skin Durian Coulis & manymore.

shrimp sambal mooncake


Another huge perk in buying theirmooncakes would be the chance to win bigin their Sweetest Snapshot Contest, the first ever Tai Thong contest fortheir Facebook fans. It runs from July 11 to September 4, with weekly prizes ofcoveted electronic goodies like Apple iPads 2, Apple iPhones 4 and dining vouchers.Each week sees one Apple ipad 2, RM100 dining voucher for first prize while thesecond prize is one Apple iPhone 4 and RM100 dining voucher. For Week 8, (startingfrom August 28) it is the Grand Prize week where you stand to win one AppleiPad 2, Apple iPhone 4 and RM500 dining voucher.

shrimp sambal in front, wheatgrass mooncake at the back
Just like theirFacebook pageto start winning prizes. You will need to take photo of any of the new mooncakeboxes, post it on the Facebook contest at the app with a caption, I love Tai Thong Mooncakes because in less than 25 words. 5posts with the most votes in that week will go on to the next round whereinternal judges will select the most creative photo and caption as winner. Forthe grand prize on week 8, all the same rules apply except that fans are totake a photo of ALL of the new mooncake boxes. Sounds incredibly easy buy,eat and snap pictures of the mooncakes win big in the contest!


Available at all Tai Thong outlets, Mid Valley Megamall Mooncake Fair

*This is anadvertorial. For more pictures, see the Flickr set.