Celebrity cook-off show attracts record-breaking audience for US food channel

NEW YORK, Feb 6 A record number of viewers tuned into the Food Network last month, in large part due to a new celebrity cook-off show hosted by food TV personalities Rachael Ray and Guy Fieri.

The five-week run of Rachael vs Guy Celebrity Cook-Off helped deliver the highest-rated month in Food Network history in the US. AFP pic

The series premiere of Rachael vs Guy Celebrity Cook-Off contributed to a network average of 1.4 million viewers to the cable channel, up 25 per cent from the same period last year, to make January the highest-rated, most-watched month on the Food Network in the US.

The show starred lesser-known and forgotten celebrities such as former teen idol Aaron Carter, actor Lou Diamond Phillips, and rapper Coolio, and challenged celebrity teams to cooking throwdowns in the name of charity.

Since its debut on New Years Day, the series averaged 1.3 impressions or views among adults aged 25 to 54 over its five-week run.

Tapping into celebrity wattage in varying degrees of fame is a popular strategy for food shows to attract coveted ratings.

VH1s Famous Food also generated buzz when it debuted last year for putting together a motley crew of D-list celebrities and personalities together under the guise of opening a restaurant.

The roster included reality TV star Heidi Montag of The Hills, Danielle Staub of The Real Housewives of New Jersey and Ashley Dupr, the former call girl at the centre of a prostitution scandal that brought about the downfall of former New York governor Eliot Spitzer. Relaxnews

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