Theres an engaging investigate published in the Oct issue of the Journal of Consumer Psychology. The researchers, Adriana Madzharov as well as Lauren Block of Baruch College, CUNY, longed for to comply the effect of product package report upon consumer behavior.
More specifically, they longed for to see if the package depicting some-more units of the food would induce the consumer to eat more. For example, will the bag of chips with 15 chips display upon it means people to eat some-more than the bag display only 5?
What do we consider they found out?
What we need to know:
1. The number of equipment upon the front of the package affects peoples judgments of how most food is inside. People also judged the portion size to be bigger when there were many equipment graphic upon the package than when there were few.
2. People ate some-more food from packages with many equipment pictured upon them than from packages with couple of equipment graphic upon them.
3. Visual thinkers were most impacted.
What to do during the supermarket:
Now which we know about an additional facet of marketing psychology, how can we quarrel the urge to eat more? Not easy, but if we could set some house rules:
- Never eat without delay from the bag, rather place break in to the image or bowl, to illustrate exercising patience as well as portion control.
- Buy 100 calorie packs. Psychologically its hard to open an additional package once youve finished the first.
- Keep the really limited volume of snacks in your cupboard during any given time. Yes, this means forgoing the lot of those awesome double-coupon, buy 1 get 3 giveaway deals.
(thanks EC, for the hat-tip)
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